EMAL
Emirates Aluminium

Emirates Aluminium Company (EMAL) is a strategic joint venture between aluminium producer Dubai Aluminium Company (DUBAL) and Mubadala Development Company (MUBADALA).

We were commissioned by Action Impact to work on this joint venture and develop a corporate video with a twist. Together we created a loveable CG character that takes us on a journey within an aluminium world... We were responsible for bringing the character to life to demonstrate the many uses for aluminium within our daily life. We specifically wanted to give him a local flavour and make him proudly Middle Eastern, but with a western twist.