Warsaw Towers
‘Discover the next chapter’ was an awareness campaign for CA IMMO used to relaunch a classic building in the heart of Warsaw and reposition it at the premium end of the office market.
Breathing new life into a classic
Old books were branded and send out as invites for a launch event to spark interest over the refurbishment and repositioning of the building.
The campaign spanned all media platforms and helped change perception in the market place.